Industrial Entrepreneurs
Industrial Entrepreneurs
#2 Building a robotics company from scratch w/ Diane Abruzzini & Colin Riggs
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#2 Building a robotics company from scratch w/ Diane Abruzzini & Colin Riggs

And how a risky real estate deal marked the beginning of the company

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My guests today are Diane Abruzzini and Colin Riggs, COO and CEO at Rigorous, a robotics software company that specializes in automation projects for small and mid-size manufacturers.

Rigorous was started in 2020 as a two-person operation, which Diane joined in January 2021 as COO.

What you’ll learn in this episode:

  • How Diane landed customers by posting robotics content on LinkedIn

  • Why Rigorous’ Board of Advisors is their secret weapon and how Diane and Colin staffed it

  • How they’re planning to quickly increase their valuation by focusing on quality

  • Why they chose a convertible note as their financing route

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