My guests are Moritz and Lisa Bittner, who built their thermoforming platform Formary not too far from my home in the south of Germany.
Lisa and Moritz joined the family business Bittner in 2017 as co-CEOs, focused the company on the core business of thermoforming, and finally spun out Formary as the company’s digital arm.
I listened to their founding story on another podcast and knew I had to get them on. Don’t miss this one!
What you’ll learn in this episode:
How Lisa and Moritz shut down a part of their business to focus on their core capabilities
How they validated their new idea for a startup and built the MVP
Why their secret trade show hack was key to Formary’s marketing success
Their approach to finding skilled industrial sellers
How they’re planning to take Formary to the next level
#3 Spinning out a thermoforming startup from the family business w/ Lisa & Moritz Bittner